Mobile Geo-Location Based Advertising Has Arrived

Smartphones come with a wonderful technology - GPS.

This technology allows us to know and provide our location which in turn puts mobile advertising on the map, literally! This ability to identify a user’s location and deliver relevant and contextualised advertisement in proximity with their surroundings in real-time has delivered a game changing feature to the world of advertising. So much so, that the convergence of technology (smart mobile phones), advertising and location, has made mobile the most potent media for advertising. This convergence is creating a compelling platform for brands of all sizes to communicate with consumers.

But currently mobile geo-location advertising is restricted to voucher codes which is a booming business (ask Groupon or similar) but this shows that the business models remain in the experimental stage, though developing rapidly we believe. We believe the onset of Big Data will be a catalyst. Part of the speed of that development is resulting from the fact that fast acceptance and affordability of smartphones mobile has already exceeded the existing online elements of tracking and measurability in real time.

Imagine your advertisement being served to a consumer 100 yards from your shop with a promotion to encourage a visit is a wonderful and impressive reality today. The most commonly used phrases for mobile location advertising are geo-targeting and geo-fencing. Geo-targeting covers a geographically recognised region, such as a town or a city, whereas geo-fencing (in reality a subset of geo-targeting) serves advertisements within an identified radius, such as a half a mile radius from a retail outlet.

Contact us if you want to exploit this technology for your business !